Denali Opens in Brown University's Providence Campus

Client Mission

Denali is committed to encouraging healthy living and outdoor experiences for individuals and families, funding community outreach programs that promote youth and family engagement in the outdoors and protecting the environment and green spaces for everyone to enjoy.


They want to create something that is holistic to the brand but also unique and special that will potentially connect with the customer beyond the products we sell.

Project At a Glance

Denali Outdoor
Providence, RI
Retail Store
Project Team:

General Contractor: Cornerstone Design Build Services

M, P, & FP Engineer: Griffith & Vary, Inc.

Electrical Engineer: Engineering Advantage

Structural Engineer: Davey Associates, Inc.

Greenwall Consultant: Sage Greenlife

Filmmaker: Jeremy White

Photographer: John Muggenborg

health biophiliaequity inclusivitycultural placemakingcarbon drawdown


Project Details

Denali expanded its portfolio of retail experiences to Providence, RI and the Brown University campus in the 3rd store of the new prototype, first launched in Trumbull CT in 2015. The 9000 square foot Providence store is located on Thayer Street, bringing Denali’s unique brand of experiential retail to this bustling shopping and restaurant district. Denali’s mission – to connect people to nature through the outdoors – is embodied in the environment of this new place where folks may shop, connect with like-minded outdoor enthusiasts, or just come in to regain a bit of balance and peace of mind. 

The store includes 16 bark-on tree poles, some stretching 32 feet tall through 2 stories, as well as 300 square feet of living wall.  These elements create the signature biophilic experience Denali customers have come to enjoy. The dedicated Patagonia section includes architectural references to Providence’s industrial past and current city-of-lights character, well-known in the city’s waterfront district.

As with all of the Denali stores, the majority of the materials used, short of paint and electrical/mechanical infrastructure, are reclaimed from local or regional sources.  This material strategy aligns with Pirie Associates’ and Denali’s goals for supporting the health and well-being of all living systems.