--- title: What Do Good Architects/Designers & Marketers Have in Common? description: While marketers help you assess and enhance your brand with print and digital media, designers communicate your brand and mission in your physical space. image: http://www.pirieassociates.com/hubfs/What_Do_Good_Architects-Designers_and_Marketers_Have_in_Common.jpg --- [![Pirie Associates Architects in New Haven, CT](https://www.pirieassociates.com/hubfs/images/pirie-associates-architects-in-new-haven-ct-1.png)](https://www.pirieassociates.com) # What Do Good Architects/Designers & Marketers Have in Common? **Date:** May 19, 2016 6:20:43 PM [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.pirieassociates.com%2Fblog%2Fwhat-do-good-architects-designers-and-marketers-have-in-common%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pirieassociates.com%2Fblog%2Fwhat-do-good-architects-designers-and-marketers-have-in-common%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.pirieassociates.com%2Fblog%2Fwhat-do-good-architects-designers-and-marketers-have-in-common%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.pirieassociates.com%2Fblog%2Fwhat-do-good-architects-designers-and-marketers-have-in-common%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=What%20Do%20Good%20Architects%2FDesigners%20%26%20Marketers%20Have%20in%20Common%3F) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.pirieassociates.com%2Fblog%2Fwhat-do-good-architects-designers-and-marketers-have-in-common%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=http%3A%2F%2Fcdn1.hubspot.com%2Fhub%2F158015%2F305390_10100548508246879_837195_59275782_6882128_n.jpg) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.pirieassociates.com%2Fblog%2Fwhat-do-good-architects-designers-and-marketers-have-in-common%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.pirieassociates.com%2Fblog%2Fwhat-do-good-architects-designers-and-marketers-have-in-common%3Futm_medium%3Dsocial%26utm_source%3Demail) Marketing agencies help you assess and enhance your brand with print and digital media, your website, social media presence, advertising, etc.  What about your PHYSICAL space?   This is one of your [biggest assets](https://www.pirieassociates.com/blog/the-most-important-asset-you-are-not-engaging-to-grow-your-company) and should be leveraged as another method of communicating and furthering your mission – not only to the people who visit, but perhaps even more importantly, to the people who inhabit the space day in and day out. A good designer and a good marketer: - **Mind Meld:** Can dive inside your head and heart to get a deep understanding of you and your company’s or institution’s values & mission (and sometimes help YOU understand who you are!). It requires careful listening, setting aside assumptions and the ability to shape-shift. We merge our minds and our intentions with your brand and your needs – we become an extension of you. - **Don’t Believe in Formulas:** Appreciates that every client is different and enjoys creating unique solutions for every new client and for every existing client as they grow. Your organization isn’t exactly like any other and shouldn’t be treated as if it is. - **Design Informed by Purpose:** Lots of people can make something beautiful, but if it isn’t reflective and supportive of your company’s mission, it isn’t truly well-designed. - **Strategize:** Without an overall conceptual strategy, authenticity is lost and communication will not be clear. Without an implementation strategy, ideas don’t come to fruition. The level of thoughtfulness and intention that it takes to develop a conceptual strategy must be supported by the practical skill to put it into place. Although we help our clients in different (yet often overlapping) ways, good designers and marketers have incredibly similar skill sets! When your architect/designer sees your environment as a **physical manifestation of your mission**, the way a good marketer may look at your logo or website, it brings a whole new value to the design experience and the result. Your mission spreads throughout your organization and to the people it serves.   *Image Credit: Drawing by [Anna Salomons.](http://www.annasalomons.com/#1)  She's a photographer, writer and artist from Hamburg, Germany. Take a moment to check out her beautiful work! * ## Related Material ### Blog Post [![Community Engagement Blog](https://www.pirieassociates.com/hs-fs/hubfs/Blog-Images-800x450/Community%20Engagement%20Article.jpg?width=623&height=375&name=Community%20Engagement%20Article.jpg)](https://www.pirieassociates.com/blog/four-steps-to-build-a-solution-with-genuine-community-input-and-support) [Four Steps to Build a Solution with Genuine Community Input and Support](https://www.pirieassociates.com/blog/four-steps-to-build-a-solution-with-genuine-community-input-and-support) ### Blog Post [![What Do You Do to Attract Blog](https://www.pirieassociates.com/hs-fs/hubfs/social-suggested-images/attract-the-clients-you-love.jpg?width=623&height=375&name=attract-the-clients-you-love.jpg)](https://www.pirieassociates.com/blog/what-do-you-do-to-attract-the-work-and-clients-you-love) [What Do You Do To Attract the Work and Clients You Love?](https://www.pirieassociates.com/blog/what-do-you-do-to-attract-the-work-and-clients-you-love) ### Blog Post [![Most Important Asset Blog](https://www.pirieassociates.com/hs-fs/hubfs/social-suggested-images/engaging-to-grow-your-business.jpg?width=623&height=375&name=engaging-to-grow-your-business.jpg)](https://www.pirieassociates.com/blog/the-most-important-asset-you-are-not-engaging-to-grow-your-company) [The Most Important Asset You Are Not Engaging To Grow Your Company](https://www.pirieassociates.com/blog/the-most-important-asset-you-are-not-engaging-to-grow-your-company) ### LEARN. INSPIRE. CREATE. ### Recent Posts ![author avatar](https://www.pirieassociates.com/hubfs/Becky_-_Website_Image.jpg) ### This post was written by [Becky Nichols](https://www.pirieassociates.com/blog/author/becky-nichols) Becky Nichols, NCIDQ, LEED AP, has over 10 years of experience in the design industry. She has worked on a variety of project types including retail prototype design and nationwide fit-outs, higher education and high school facilities, and commercial office spaces. She was awarded for her role as lead designer for the DSN Community Center in Ocean Township, New Jersey. #### Connect with Becky [![linkedIn](https://cdn2.hubspot.net/hub/298925/file-1297413416-png/Streamlined_2/social_media/linkedIn.png)](https://www.linkedin.com/in/becky-nichols-89b3a414) [![twitter](https://cdn2.hubspot.net/hub/298925/file-1301655045-png/Streamlined_2/social_media/twitter.png)](https://twitter.com/BeckyNicholsPAA) ## Learn. Inspire. Create. 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