dessert shop

1960s Inpired Brand Development and Store Design for GoGo Froyo

Project At a Glance

GoGo Froyo
Wallingford, CT
Frozen Yogurt Shop


GoGo Froyo is a frozen yogurt and desert shop in Wallingford, CT’s historic downtown area.  The owner was seeking a fresh, light-hearted environment to compliment their other local business, Mr. D’s Sweet Shop, another environment and branding concept designed with Pirie Associates. The design was interpreted from a 1960’s color palette and graphical vocabulary, inserted into an early 20th century existing building with traditional forms and materials. Lighting was strategically used to emphasize the curving forms and intersections between old and new. Pirie Associates also designed the logo, branding, and signage for this project.